The more people you know and the more contacts you can make in the industry, the higher your chances of success are.
Many people overlook this point and assume that they can make the right contacts when they need to. People assume that they can Google who they need to know or they just don’t need to meet more people to further their careers.
The percentage of top players who got to where they are because of the people that they know is phenomenal. It is very unlikely that you will get anywhere without knowing the right people and without the right relationships.
Notice how people on the bottom don't know anybody. People at the top of their industries are well connected. Is this a coincidence?
How to network
Start by making friendships with whomever you can. Make friends with the people who want to make a career out of bodybuilding as well. They might just know of a great opportunity that you don’t.
It might sound silly to make friends with the guy who is reselling supplements on the corner. Months later he asks you to be the face of his brand in the shop that he just took over. He launches an online empire with all of his marketing.
A good friend of mine scored a big deal through the above example.
It is very important to prioritize networking as one of the core strategies for success.
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| Network your way to the top |
Get involved
If doing bodybuilding competitions is just a fun hobby of yours that you do every now and then, there is nothing wrong with that. But if you want to make an actual career out of it, you are going to need to do a lot more.
You need to get intensely involved in the industry. Go to competitions - even when you do not compete. Go to the finalist events - even if you didn't make it. Attending all the events associated with this trade. This will give you have a greater chance of getting in on what is happening.
You will learn a lot of valuable information in these places. Meet with important people, make surprisingly helpful contacts, find out about great opportunities, discover other ways to achieve your goals and reinforce the burning fire that you need to push your way upwards.
I've met some great contacts in events I didn't even take part in. For example, I met a journalist who does stories on up and coming stars in the industry. Imagine getting a significant interview that will help your career, at an event you weren't even competing in!
You hear about success stories about people who got lucky by meeting the right person at the right time that jump-started their path to success. What you don’t hear is that they were so obsessed that they were constantly at events like these.
You’re not going to meet anyone worthwhile when watching TV at home on your rest days.
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| Procrastination is the enemy of progress. |
Get a relevant job
You probably want to be the next Arnold Schwarzenegger. You need to start right at the bottom. It is not essential to get a job in the bodybuilding, nutrition, health or fitness world - but it will definitely help a lot.
Many people who compete are personal trainers - and you will especially do better with your personal training job as you increase your rank in bodybuilding competitions. Plenty of people who are relatively successful on stage use their success to exponentially increase their earnings with their personal training jobs or fitness businesses.
Their pro-status means that they can charge a lot more for personal training sessions and even coach other people on how to compete in the same type of events.
Try to get whatever job you can in the industry, so that you have a steady stream of income until you cash in the mega bucks.
Stay in the industry on a nine-to-five basis to give you a better competitive edge than the people who spend most of each day outside of the industry.
This means that your chances of making great contacts, learning about current opportunities, getting sponsored etc. are much, much higher.
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| How much time can you dedicate to your dream? |
Enter as many bodybuilding competitions as possible
This should be obvious, but you want as much exposure as possible.
You can enter as many competitions as you want until you do well in one of them and you get a pro card.
When you become a pro at a competition, they will issue you with a pro card. This pro card is coveted by many competitors. You cannot enter bodybuilding competitions by other organizations when you have a pro card. You are then restricted to only entering into that specific competition.
Enter into as many competitions as you can until you get your pro card.
Enter into bodybuilding competitions even when you are on your off season
It is a good idea to enter these competitions even when you don’t feel like you are at your best or ready yet.
Your off season (or bulking phase) is a great time for practice.
This is because the more competitions you do, the better you will be at it.
See the competitions that you don’t feel too confident about as practice for the big ones. Having a few competitions under your belt and attending them regularly to keep in the swing of things will add to your overall performance and placement in the long run.
Do not limit yourself to bodybuilding competitions. Try some modelling competitions as well. These might open new doors and opportunities for you.
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| You do best when you choose to stay active. |
Attack the media
Try to get into the media whenever you can. You can definitely use this coverage as good leverage later on for further success.
Make friends with journalists and editors from different forms of media like TV, radio, newspapers, and magazines.
The media is often very open to doing articles on new athletes who are entering into competitions.
This exposure might lead to greater exposure or even land you the sponsorship that you want. A judge who reads your article in the newspaper will more likely notice you on stage than the other contenders.
Self-promotion is essential to building and establishing your brand above the rest and should be done right from the beginning.
Your wins look a lot bigger if your journey has been in the eye of the media from the start. It is often too late to try to attract extra media attention if you only start after doing well in a competition.
How to get into the media
Don't contact one newspaper. Search for all the media outlets in your area and get hold of them all. Chances are that one of them will do a story on you if you contact enough of them. Use this story as leverage for other people that you approach.
Use social media. Start building your following. Most sponsorship companies look at your social media profiles to gauge whether they are sponsoring somebody with influential pull or some random Joe.
Look at this guy. He has Crohn's disease and he is pursuing a career in bodybuilding. He uses the fact that he struggles with Crohn's as an advantage by writing articles for online sites like
SA Spotters to build his personal brand.
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| Build your momentum now. |
Build a portfolio
There won’t be anybody else to promote you in the beginning. Nobody who you want to reach will know of you. It is your job to change that.
Build a portfolio with your information, pictures and past successes. This portfolio is basically an advert with the goal of persuading the reader to buy into the product you are selling (you are that product).
Keep copies of this portfolio on hand and take it with you wherever you go. Try to get this in front of as many people as possible.
It is your job to somehow get the right people to see your portfolio. You should make sure that it is so good that after seeing it they can’t resist not paying you to promote their brand.
Self-promote yourself as much as you can and wherever you can!
Make a Facebook and Twitter page at bear minimum and get as many followers as possible. You want to try and build your name into an authority that people want to emulate.
You need to build yourself into the person that others want to be like. As soon as you do this, sponsors might even start looking for you.
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| Promote yourself. |
Contact as many companies and people as possible
Single out the companies that you would like to be sponsored by and get stuck in their faces. They should be forced to see your portfolio just to shut you up.
If somebody sees your portfolio and rejects it, found out why. If you can find out what is wrong or missing, you can make the right changes to increase your chances of success the next time.
People tend to send their portfolio to one company that they like through an email and stop there, waiting for a reply. Don’t be that guy. That guy gets nowhere.
Getting accepted is a numbers game. You should have a list of your favorite companies that you would like to work with. You need to submit your portfolio to as many companies as possible.
Chasing your dream should be done like a full time job - and that means putting some serious effort into contacting as many companies as possible.
Try as many ways as you can to get your foot in the door. Keep your eye on these companies and see whether and when they have competitions with sponsorships as prizes.
Offer to volunteer with the events these companies hold. This is another great way to get you noticed above the masses of the other people who are trying to grab their attention.
Establish good relationships with photographers
Try to establish good working relationships with photographers. When they build their own portfolios, photographers often ask for models to pose for free.
This is a good idea because you can also use these professionally taken photos for your own portfolio - and you will appear in the photographers’ portfolios when they show them to their clients.
Volunteer as a model. This is also very good experience to learn how to pose in photo shoots.
Rather mess up in front of an amateur than right in the middle of your dream shoot! Contact many photographers - it is better to work with a number of them than just one.
Final words about making a career out of bodybuilding
Take a moment to imagine two people. One person tried everything on this list. The other one read through the list and found a few interesting points but didn't really implement anything.
One of them became world famous. Who do you think it was?
If this article gives you a daunting sense of what needs to be done, I've done my job. Success isn't easy.
Please share any other ideas or strategies you might have in the comments below. STAY STRONG!